This wine is too good for toast-drinking, my dear. You don't want to mix emotions up with a wine like that. You lose the taste.
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When You Only Have One Nail…
This is just a saga…
Integrated advertising opportunities are everywhere.
Google Has A Trojan Horse To Disrupt TV: Really, Really Big Data – ReadWrite
A Trojan horse is slowly rolling into town, and it’s bursting at the seams with data. Wheeling it along is none other than Google.
Indeed, if the data-fueled success of Netflix’s House of Cards is as crucial to TV’s future as many believe, what Google is most likely planning will make the transformation we’ve witnessed so far look like early innings in a very long ball game.
Pulled the milk out of my fridge to discover a frickin’ Oreo ad on my milk jug!!! Has anyone else seen this?
It’s farmland dairies brand, purchased at a Chinatown bodega in NYC a couple days ago.
I am really curious about how widespread this stickering is and how it came about- haven’t seen any other mentions of it on tumblr or twitter or google, and it doesn’t look like any of the clever/award winning work that Oreo is doing elsewhere. Is this a rogue bodega distributor move? Is farmland dairies building a milk-based media offering around food synergy??? Is Oreo that crazy for milk that they would do something sloppy just to be RIGHT THERE WITH YOU every time you open the milk jug? is it a regional experiment? I am not much of an oreo person, but the three other people in my apartment instantly had the craving.
I wonder if they’re calling it native advertising.
I looked on this interesting thing called Google and found this:
Milk cartons have long been used as billboards, though the messages have evolved. In the early 1980s, cartons showed pictures of missing children, but those campaigns have moved to the Internet. Dairies promote milk on packaging and have done campaigns for local brands and sports teams. With myriad ads showing up in stores this summer — for Stouffer’s frozen dinners, a new “Pinocchio” DVD and Cheerios — milk is increasingly a platform for national brands, said Chris Barkley, president of the advertising company BoxTop Media.
Watch TV & Twitter serves up promoted tweets of a brand who's commercial you saw during that show.
Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting edge ”video fingerprinting.”
This is kind of brilliant.
How 10 of the Industry’s best rank on Pinterest.
I think you’ve made it when Jimmy Fallon mentions you.
(Source: ariml)
I’m kind of excited about the new NBC show “The Blacklist.”
