Pulled the milk out of my fridge to discover a frickin’ Oreo ad on my milk jug!!! Has anyone else seen this?
It’s farmland dairies brand, purchased at a Chinatown bodega in NYC a couple days ago.
I am really curious about how widespread this stickering is and how it came about- haven’t seen any other mentions of it on tumblr or twitter or google, and it doesn’t look like any of the clever/award winning work that Oreo is doing elsewhere. Is this a rogue bodega distributor move? Is farmland dairies building a milk-based media offering around food synergy??? Is Oreo that crazy for milk that they would do something sloppy just to be RIGHT THERE WITH YOU every time you open the milk jug? is it a regional experiment? I am not much of an oreo person, but the three other people in my apartment instantly had the craving.
I wonder if they’re calling it native advertising.
I looked on this interesting thing called Google and found this:
Milk cartons have long been used as billboards, though the messages have evolved. In the early 1980s, cartons showed pictures of missing children, but those campaigns have moved to the Internet. Dairies promote milk on packaging and have done campaigns for local brands and sports teams. With myriad ads showing up in stores this summer — for Stouffer’s frozen dinners, a new “Pinocchio” DVD and Cheerios — milk is increasingly a platform for national brands, said Chris Barkley, president of the advertising company BoxTop Media.