This wine is too good for toast-drinking, my dear. You don't want to mix emotions up with a wine like that. You lose the taste.

 

Traditional Advertising is Like Going on a Date and Not Letting the Other Person Talk

sapientnitro-blog:

image

In an ‘era-defining’ deal, Amazon founder Jeff Bezos bought the iconic Washington Post, after it had had six consecutive years of declining revenues. As much as this deal highlights Bezos’s vision, it also underscores a phenomenon of our times: Media and advertising companies are getting disrupted, changing forever.

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nbcparenthood:

Season finale TONIGHT! Prepare to
Laugh
Cry
And everything in between.
BRAVERMAN FOREVER!

My day today.  A chronological gif essay. 

nbcparenthood:

Season finale TONIGHT! Prepare to

Laugh

Cry

And everything in between.

BRAVERMAN FOREVER!

My day today.  A chronological gif essay. 

Uber’s Algorithmic Monopoly: “We are not setting the price. The market is setting the price. We have algorithms to determine what that market is.”

mattstoller:

That’s a remarkable quote from the CEO of Uber.

Uber of course is a cab service that lets you order a cab from your smartphone via an App. It’s really neat, you get to watch the cab approach on a map, the payment is automatically applied so you don’t have to even deal with the transaction itself. The company is now taking its approach to logistics, and moving to ‘disrupt’ the delivery industry as well, competing with courier services, UPS, Fedex, and the Post Office. It’ll be interesting to see what happens there.

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Don’t start with advertising.

Start from the transaction out. Start close-in to the point of sale and work outwards. What are the barriers that prevent customers from doing business with you?

txchnologist:

3-D Interactive Display Uses Fog As Screens

Engineers have built an interactive display using a tabletop system and mounted personal screens made of fog. Projectors light the fog for each user and a camera system monitors movements, allowing each person at the table to manipulate and share three-dimensional data.

A team at the University of Bristol in the UK say their device, called MisTable, is see-through and reach-through. Both fog screens and the table display can be manipulated by users.

"The personal screen provides direct line of sight and access to the different interaction spaces," said Sriram Subramanian, a professor of human-computer interaction. "Users can be aware of each other’s actions and can easily switch between interacting with the personal screen to the tabletop surface or the interaction section. This allows users to break in or out of shared tasks and switch between individual and group work."

Compare this to the Displair, by Russian inventor Maxim Kamanin. See the MisTable video below.

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wired:

Twitter just agreed to buy its long-time partner Gnip, a data company that anaylizes and sells Twitter data to a host of third parties companies. Gnip is the largest provider of social data in the world.
In its announcement, Twitter’s VP of Global Business Development and Platform Jana Messerschmidt writes:

Public Tweets can reveal a wide variety of insights — so much so that academic institutions, journalists, marketers, brands, politicians and developers regularly use aggregated Twitter data to spot trends, analyze sentiment, find breaking news, connect with customers and much more.

It is true that Twitter has become a powerful tool for social science researchers and journalists, but ultimately this move will help Twitter make its fire hose of data more palatable to Fortune 500 companies. The bottom line down the road is that Twitter needs to continue to find ways to monetize, and data about what we like, what shows we watch, where we are, how old we are, if we have dogs, what time we go to bed, etc. etc. is incredibly valuable to brands who want to target ads to us. They will pay handsomely for it. And now, they will pay Twitter directly.
[MORE]

wired:

Twitter just agreed to buy its long-time partner Gnip, a data company that anaylizes and sells Twitter data to a host of third parties companies. Gnip is the largest provider of social data in the world.

In its announcement, Twitter’s VP of Global Business Development and Platform Jana Messerschmidt writes:

Public Tweets can reveal a wide variety of insights — so much so that academic institutions, journalists, marketers, brands, politicians and developers regularly use aggregated Twitter data to spot trends, analyze sentiment, find breaking news, connect with customers and much more.

It is true that Twitter has become a powerful tool for social science researchers and journalists, but ultimately this move will help Twitter make its fire hose of data more palatable to Fortune 500 companies. The bottom line down the road is that Twitter needs to continue to find ways to monetize, and data about what we like, what shows we watch, where we are, how old we are, if we have dogs, what time we go to bed, etc. etc. is incredibly valuable to brands who want to target ads to us. They will pay handsomely for it. And now, they will pay Twitter directly.

[MORE]

unionmetrics:

Meet the Michelangelo of Snapchat | Digiday 

"Do you think there’s a place for brands on Snapchat? If brands asked you to create stuff for them on the platform, would you?
For a company I think creating a friendship with their customers will go a lot farther than flashing them an advertisement. I have seen some brands use it effectively; others aren’t understanding the concept of having a personality and keeping things random and fresh. Snapchat is not about planned campaigns; it is about having a creative mind dropping hilarious content and interacting with its followers on the regular. I have found something that I truly enjoy doing, and through trial and error, I have learned to do it well. Being able to share my talents with a larger demographic would be a killer opportunity. I have been in contact with a few companies, and the discussions we have had so far are amazing, so much potential to have fun and interact with their followers.”

unionmetrics:

Meet the Michelangelo of Snapchat | Digiday 

"Do you think there’s a place for brands on Snapchat? If brands asked you to create stuff for them on the platform, would you?

For a company I think creating a friendship with their customers will go a lot farther than flashing them an advertisement. I have seen some brands use it effectively; others aren’t understanding the concept of having a personality and keeping things random and fresh. Snapchat is not about planned campaigns; it is about having a creative mind dropping hilarious content and interacting with its followers on the regular. I have found something that I truly enjoy doing, and through trial and error, I have learned to do it well. Being able to share my talents with a larger demographic would be a killer opportunity. I have been in contact with a few companies, and the discussions we have had so far are amazing, so much potential to have fun and interact with their followers.”