February 2012
38 posts
1 tag
WatchStephen Colbert destroys a creative brief/brand guidelines for Wheat Thins.
1 tag
2 tags
“I personally didn’t learn much from those racist experiences in...”
– Jimmy Smith, veteran advertising creative behind high-profile branded entertainment efforts such as Gatorade’s Replay and Nike Battlegrounds/current CEO of Amusement Park Entertainment.
2 tags
WatchBranded Content done to perfection. Kenny Powers for K-Swiss.
1 tag
“I am just waiting for people to stop selling themselves as ‘social media...”
– Jessica Randazza
I may have said these exact same words a year ago. In theory social media is just another platform to get your message out. But it doesnt seem to be that simple.
The landscape for social media has not plateaued yet. Where we have tried and true best practices for Commercials,...
4 tags
3 tags
4 tags
How Jimmy Kimmel Earns Nearly $2 Million Annually... →
Nighttime talkshow host Jimmy Kimmel is the latest mainstream performer who’s found it possible to make a mint without solely relying on traditional broadcasting and promotional channels. His solution? YouTube. Kimmel’s channel, called JimmyKimmelLive, features clips and recaps — typical…
via musictechmarketing
reading on… this is like a no brainer for any company looking for...
2 tags
Pitchfork Partners with YouTube
via Pitchfork
Today, Pitchfork.tv launches a new channel with YouTube as part of YouTube’s original channels initiative. Since 2008, Pitchfork.tv has produced award-winning video, documenting independent music as it happens, with shows like “Don’t Look Down”,
via musictechmarketing
Twitter Is The Latest Company To Admit It Uploads... →
Twitter has joined the list of companies making sheepish confessions that it uploads your smartphone’s address book when you install its app.
Last week Path made a similar dicslosure, which was followed by changes by photo app Instagram to give users more privacy controls. And that led to a bit of self-discovery by smartphone users that nothing is truly free.
via musictechmarketing
...
1 tag
Sleep No More
I saw the words “Sleep No More” plastered on my dashboard for six months and paid little attention as I scrolled by them. Off-broadway shows are a dime-a-dozen and often not particularly my cup of tea. I wasn’t until Gawker posted a review about this Macbeth inspired art installation that I really took the time to read about the show, with eyes wide and jaws agape.
A bit...
Social Media Excites Marketers, but Doesn’t Yet... →
Although social media marketing clearly is both a priority and a stimulating topic, marketers paint a less encouraging picture about its effectiveness as a revenue-generating channel. Among company and agency respondents, almost half said that social media has added many more programs and goals, but not the revenue to support new hires, indicating this to be a key challenge. By contrast, just...
1 tag
Path Controversy Renews Social Media Privacy...
For users of the social network Path, a recent discovery is causing a lot of concern about privacy. A developer working on a Mac OS X version of the mobile app found out that Path, once installed, will send a user’s entire address book to Path’s servers — without telling the user.
“Most interesting, it took off among non-techies first. That’s a great reminder...”
– Music.Technology.Marketing
Pinterest gets a cut of the sales from affiliates... →
As described by blogging site LLSocial.com, if a user submits a pin that links to an e-commerce site with an affiliate program, then Pinterest tweaks that link to add tracking code for the affiliate, according to the report. If someone clicks on the image and actually buys something from the affiliate, Pinterest gets a cut of the sales, LLSocial.com said.
Adding tracking code to links...
Blip Raises Another $12 Million →
Indie web-TV distributor Blip.tv has raised more than $12 million in a mix of equity and debt financing, with participation from existing investors Bain Capital Ventures and Canaan Partners as well as Silicon Valley Bank
Watch
The Red Hot Chili Peppers just released an interactive version of the music video for the band’s latest single, “Look Around.”
In the interactive version, users can pan the camera back and forth between rooms at will, zoom in and out of different aspects — and discover hidden easter eggs that contain links to photos and videos.
More and more artists are creating interactive music videos. Since...
Mobile TV Apps Shazam, IntoNow Reveal Super Bowl... →
When people watch the Super Bowl on Sunday, they may notice something different about the ads — many of them will be touting a new way to interact with the advertised brands. Shazam, an app that allows people to connect with extra TV content by listening to a few seconds of audio, says it has big plans for Sunday, and IntoNow, a Yahoo-acquired app offering similar capabilities, is announcing a...
Miami named most miserable U.S. city →
The playground of the rich and famous is home to a crippling housing crisis, one of the highest crime rates in the country, and lengthy daily commutes for workers, all of which have propelled it to the No. 1 position in the Forbes.com list.
“Miami has sun and beautiful weather but other things make people miserable. You have this two-tier society: glitzy South Beach attracts celebrities,...
How will Pinterest cope with the inborn crudeness... →
A few weeks ago, Pinterest power user Anilu Magloire—she has over 300,000 followers—pinned this picture of a kid jumping a plastic car with the words “FUCK YEAH” superimposed on it. It’s beyond mild by the Internet’s standard, but it sparked an epic flame war on Pinterest—alternating between outraged parents, and Pinterest users outraged by their outrage.
Read More on...
"2012 Is The Year Of Tumblr" ~ Michael Lazerow →
Blackbook is looking for a VP of Content
chrismohney:
My job! My current job, that is — VP Content at the newly reconstituted Vibe Media/Access Network.
What is this job of which you speak, you have not asked? I’ll tell you anyway. This job entails running content operations across four brands (Vibe, Uptown, Vixen, and BlackBook) across all platforms (web, mobile, print, anything else). It’s a high-touch senior management position...
January 2012
35 posts
1 tag
Revision3 does cable TV network numbers —... →
Revision3 recently shared its 2011 growth report with VentureBeat, and it shows that internet television networks are finally starting to break into the mainstream: The network’s total viewership across all video programs in 2011 reached nearly 800 million, while annual revenue was up 53 percent compared to the same period last year.
EDIT: The comments section puts this number into...
WatchHulu Adds Unscripted Series ‘The Fashion Fund,’ Accelerating Original Content Effort
“Can I just pick your brain for a sec”
– (via doucheyaccountguy)