What 3-D Printing Means To The Future Of Advertising | Co.Create: Creativity \ Culture \ Commerce
Advertisers will be forced to reconcile their physical outputs in the world in a way that spitting out spots and microsites never faced us with. Or, said differently, our ad crap is made more evident when it’s a real piece of crap sitting on a desk or floor. We’ll have to continue to ask ourselve, “Is this additive value or just some more crap?” And the crap factor will, hopefully, make us work harder to do better for audiences who are increasingly immune to our virtual ad crap, more so when it’s physical ad crap.
We as consumers will likely find ourselves in a world where, in addition to all the images and messages we are bombarded with today, almost every physical object in public places are designed by somebody in order to make us feel, react, think and ultimately consume in a certain way. A likely reaction against this will be that we will not just close our ears with headphones, but also our eyes to shield our fragile and adaptive minds against all these intrusions.