This wine is too good for toast-drinking, my dear. You don't want to mix emotions up with a wine like that. You lose the taste.
Theme by Andy Taylor
Papa Falcon Loses Brownie Points. Papa Falcon definitely isn’t winning any brownie points in this episode — choosing to offend his expectant wife by bringing home a fairly large dinner, and eating it right in front of her. Every time I watch a video, the #CEFalcons make me feel better about my relationship.
Detroit’s own Campbell-Ewald decided to construct and install a nest box on the agency’s rooftop in the hopes that a pair of falcons would land and ultimately reside up top.
Watch the livestream here: http://new.livestream.com/cefalcons/cefalcons
Via AgencySpy
The Palmetto Bank: Smart phone
McDonald’s: The McDonald’s “Made on the spot” placement
Pepsi does the Harlem shake. I think this is how I felt when my parents discovered Facebook.
Of course Wieden + Kennedy have a harlem shake video.
Digitas has been named #2 on Advertising Age’s “10 Standout Advertising Agencies” list!
Whites still represent the single largest share of all births, at 49.6 percent, and are an overwhelming majority in the population as a whole, at 63.4 percent. But they are aging, causing a tectonic shift in American demographics. The median age for non-Hispanic whites is 42 — meaning the bulk of women are moving out of their prime childbearing years.
Latinos, on the other hand, are squarely within their peak fertility, with a median age of 27, said Jeffrey Passel, senior demographer at the Pew Hispanic Center. Between 2000 and 2010, there were more Hispanic births in the United States than there were arriving Hispanic immigrants, he said.
The result is striking: Minorities accounted for 92 percent of the nation’s population growth in the decade that ended in 2010, Mr. Frey calculated, a surge that has created a very different looking America from the one of the 1950s, when the TV characters Ozzie and Harriet were a national archetype.
Infographic mine, sources include NY Times and Perspectives Newsletter.
Working Media No Longer Works On Its Own & What Brands Should Do About It
Working Media no longer works on its own. This is far greater than a media buying challenge. It is actually one of the biggest issues facing every marketer today regardless of size or industry.
We used to maximize the ratio of working to non-working as best we could.
Non-working media includes costs related to production, talent, promotions and fees paid to agencies. Working media is – plain and simple – paid media, otherwise known as the dollars paid to media partners in return for media impressions.
The old calculus – or current calculus depending on who you are – referenced that 80%+ of any budget should go to fund working media. For the day, that was completely appropriate. It was foolish to spend money for line items not directly leading to exposure among a target audience. For decades, we were basically buying GRPs dressed as a middleman intended to lead us to our goals: awareness, intent and purchase.
At that time, our industry counted TV, radio and print as its workhorses. Radio and print, while still player, have been largely replaced by digital as the new thoroughbreds of the media mix – specifically: online, mobile and social. The difference between the old guard and the new one is engagement. Nobody has ever engaged with a radio spot or a print ad. They may have taken action, but they could not do so within the unit itself. Digital changed that landscape starting with the earliest banner and has been changing it again and again ever since. Even TV, now and forever a critical factor in achieving marketing objectives, is more effective when paired with digital.
I touched it. And yes, a Cannes Lions is the Stanley Cup for advertisers.
