This wine is too good for toast-drinking, my dear. You don't want to mix emotions up with a wine like that. You lose the taste.

 

Build a Better Tumblr For Your Brand

Inspired in part by Anthony De Rosa’s Social Media cheat sheet and the overall dearth of actionable best practices and case studies on the use of Tumblr, I’ve taken a moment to jot down what I think are some of the best ways for brands to use Tumblr.

Highlights include:

  • Set measurable goals -  review your KPIs regularly and optimize and adjust your content accordingly.
  • Create platform specific content that speaks to the audience you want to reach in your unique voice - stand out!
  • Have a content strategy that mixes 1 part original content that drives your goals, 1 part content curation that speaks to your voice, and 1 part real time engagement that is topical and authentic.
  • Cats.

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