This wine is too good for toast-drinking, my dear. You don't want to mix emotions up with a wine like that. You lose the taste.
Theme by Andy Taylor
Takeover Tuesday!
Thank god I’m a virtual and IRL pack rat. This is a project I pitched and executed called takeover Tuesday. Once a month in alignment with an artists album release date, they would take over my job and curate the music on MTV.com.
Man, I sure made a lot of power point decks.
I’ve been published! Sort of.
Two of the pictures I took as part of our Community Service Day were published in Ad Age this summer. Sure it was an online blurb, but its a start!
One of the bigger stunts I developed at MTV was this Fort Minor Video remake contest. We were just beginning to notice the use of YouTube in user generated content, specifically fan made music videos, and wanted to do something similar on MTV.com.
Fort Minor, a side product of Mike Shinoda of Linkin Park, had a very committed fan base that was very tech-savy. I partnered with Warner Brothers Records to mobilize their fan base in this promotion where fans can create videos using the Fort Minor hit “Where’d You Go.”
The finalists were voted on by the MTV.com audience and the final winner chosen by Mike himself. The prize package included a video taped congratulatory message from Mike, a shout out on TRL, and video premiere treatment and promotion of the winning video.
I was tapped with taking some photos at a company event again, and this time I decided to make the investment on a nice flash rather than borrow. I took about two hours of headshots and an hour of party atmosphere.
I have to say I’m REALLY happy with how the flash photos came out (i posted a composite cause posting a headshot might be creepy). I was completely prepared to screw this up since I’ve used flash maybe 3 times in my life.
Although I prefer the warmth of ambient lighting, I feel like I really accomplished something!
I was scheduled to work new years three times. In 2002 I was too freaked out with the terrorist attacks and asked to be replaced. In 2003 I got the flu (first and last time) and had to be replaced again. 2004 is the only year I worked the show and I was assigned Kelly Clarkson.
I remember her being very nice and down to earth. At one point she was supposed to make a live hit outside and I led her through the labyrinth as I had been directed by the logistics crew. Well it was apparently wrong and i got my ass handed to me by her managers (nothing a few drinks didnt fix). But the show went off without a hitch and she was pretty gracious through it all.
It was pretty amazing to watch the ball drop in times square with a drink in hand and in a heated building. I can’t say I would have chosen to do it any other way.
